In today’s article, we will take advantage of the recent launch of Bud Light’s program in The Noun Square, to tell you about the curious case of Bud Light.
It is one of the brands that has managed to have a section really involved with web 3, which has managed to connect with its users and is creating a solid brand. Today we will take an in-depth look at their case, the decisions that have led them here and the future of their community.
How did Bud Light and Nouns DAO collaborate?
Bud Light and Nouns DAO began collaborating in 2021 when Bud Light purchased beer.eth domain. This marked the start of their relationship, as Bud Light began to take an active role in the web 3.0 community. They then began to get to know the Nouns DAO community and ultimately decided to buy the Noun they currently own. This has enabled them to create a stronger connection between their two projects, and to provide better utility to their users.
Bud Light NEXT holders currently participate in a governance system through which they decide on the voting of their Noun. Bud Light is currently one of the holders with the highest participation in Nouns DAO, all members of the Bud Light community are beginning to understand how the governance of Nouns DAO works.
Bud Light X ⌐◧-◧?
Bud Lights noggles are now ready to be claimed free of charge to the holders of your NFTs. A very nounish idea that really shows the branding power that noggles have.
The noggles have already been delivered to NFT holders, dozens of photos have been posted on social media with these beautiful noggles
What happened during the Super Bowl?
During the Super Bowl last year, the Nouns DAO universe was exposed to a mainstream audience of 50 million viewers. Bud Light released a commercial during the game which featured their blue noggles and showcased the world of NFTs and digital collectibles. This was a great way for Bud Light to increase their exposure and to allow more people to learn about web 3 projects.
What has been Bud Light’s strategy in Web 3?
Bud Light started their web 3 strategy following the way other web 3 brands were doing it. The problem with using this strategy was that it was a big barrier for their consumers as many did not know what Metamask was and how it works.
In order to solve this problem, they have partnered with Dapper Wallet. With this solution, users do not need to have knowledge about blockchain to be able to interact with the different initiatives they are launching.
What is Bud Light NEXT?
Bud Light NEXT is the community that has been created around Bud Light to take advantage of its solid image and great marketing partnerships to create a strong brand on the web 3. It allows its holders to participate in various activities, such as collecting and gaming. Bud Light and Nouns DAO have integrated weighted votes into their governance through a snapshot, enabling Bud Light NEXT members to vote on Nouns DAO proposals with Bud Light’s Noun.
What is the Bud Light utility?
The Bud Light utility is a platform that allows users to participate in events, giveaways, and drops. Recently, Bud Light NEXT collaborated to launch a collection of NFTs that give access to a football game with prizes such as Super Bowl tickets. All Bud Light NEXT holders can claim one of the NFTs from the collaboration. This is just one of the many opportunities that Bud Light has provided to their users.
What is the free Playoff Pick ‘Em game?
Bud Light’s Ultimate Fandom community is the place to be for dedicated NFL fans! Not only do you get to connect with other die-hard fans, you also get to join in on their Playoff Pick ‘Em game with a Dapper wallet. Not only will you have the chance to win VIP access to the NFL Draft, you can also win a variety of other exciting prizes. With the last chance to pick the winners for the next Playoff game, now is the time to join the Ultimate Fandom community and see what the NFL has to offer you. Get ready for some epic prizes and don’t forget to show your team spirit!
Bud Light’s great positioning
Bud Light has a great reach through its various marketing collaborations in sports, music and festivals. This puts them in a great position to offer very attractive prizes and unique experiences for their holders.
The team is putting a lot of dedication into the value they are generating through Bud Light Next and are confident in the future of the community they have created.
We look forward to continue covering with our articles all the work they are doing to become an example of web 2 ➜ web 3 transition.