We are excited to share with you insights from José Vásconez, a leading figure in the NFT space, on his vision for the industry and the role of web 2 companies in it. As the head of strategy at Paramount, Vasconez has a unique perspective on the future of NFTs, particularly as it relates to some of the company’s biggest franchises, such as Star Trek, Mission Impossible, Nickelodeon, and MTV on web 3. If you’re curious about how established companies are approaching this new and rapidly evolving space, this article is a must-read.
Who is José Vásconez?
José Vásconez is a seasoned professional with over a decade of experience in various roles in the healthcare and entertainment industries. Currently, he holds the position of Sr. Manager, NFT Experience at Paramount, where he joined in March 2022 as the first full-time hire for the company’s web3 team. In this role, he is responsible for driving business development, conceptualizing new ideas, creating strategies, and executing NFT and metaverse projects for all of Paramount’s brands and franchises, including Star Trek, Nickelodeon, MTV, and Paramount Pictures.
How is Paramount approaching this transition and what is its strategy?
Jose Vásconez has been at the forefront of educating his colleagues and guiding the company’s strategy in this space. He has revealed that there has been some resistance from the crypto community towards web 2 companies entering the web 3 space. However, he believes that this perception will change as more web 2 companies bring value to the NFT sector. Paramount, with its established and beloved franchises, is well positioned to become one of these companies and show the value of working in web3.
What is the company’s strategy with respect to its IP in web3?
Vásconez has spoken about the strategy that Paramount is pursuing with respect to their IP in web3. Their goal is to find new ways to exploit their IP to tell stories that they couldn’t otherwise tell, and to include the community in a way that has never been possible before. Additionally, they’re focused on creating new products that will allow them to get closer to their fans and make them the protagonists of their stories.
What are the advantages of using NFTs for Paramount?
Another advantage of NFTs, according to Vásconez, is the specific utility that they offer. They’re limited to being art exclusive to their ecosystems, which allows members of their community to enjoy additional content that only they own and the blockchain verifies that they’re original. For collectors, it’s a new world that’s easy to maintain, doesn’t come with additional costs, and is easy to store.
As the NFT market continues to evolve, consumer behavior is also changing. How is this impacting the way NFT companies approach their projects?
He believes that in the future, NFT companies will give much more importance to the story behind the project. With the saturation of the pfps, he believes that consumer behavior is changing and it is necessary to involve them in the story to have their support.
What is the future of NFT experiences?
Vásconez also predicts that experiences around NFTs will become much more important and we will be able to enjoy the power of innovation in the industry. Consumers will be looking for more immersive and engaging experiences that give them a deeper connection to the project and the creators behind it.
In conclusion, Paramount is embracing the transition to web3, and the company is positioning itself to become a pioneer in the NFT sector by creating new ways to exploit its IP and engaging with its fan base. The team is quickly adapting to the new possibilities that web3 offers, with an eye on creating an immersive experience that allows fans to be part of the story.